Can Kodak Survive the Digital Era?
Ali, Yunus & Wong, Su Mon (2006) Can Kodak Survive the Digital Era? In Klein, H (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation, 2 - 6 July 2006, Australia, Queensland, Brisbane.
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|Item Type:||Conference Paper|
|Keywords:||Digital Camera Market, Kodak in Digital Era, Sony Challenge in Camera|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:41|
|Last Modified:||05 Jan 2011 13:49|
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