A Functional Approach to Brand Loyalty: An Exploratory Study
Bennett, Rebekah, Dickson, Paul, Hartel, Charmine, & Worthington, Steve (2006) A Functional Approach to Brand Loyalty: An Exploratory Study. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Proceedings of the 35th EMAC Conference, European Marketing Academy, Greece, Athens, 0-7.
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|Item Type:||Conference Paper|
|Keywords:||Brand Loyalty, Functional Approach, Definition, Qualitative|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2006 [please consult the authors]|
|Deposited On:||17 Jun 2009 14:43|
|Last Modified:||01 Mar 2012 01:07|
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