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A Functional Approach to Brand Loyalty: An Exploratory Study

Bennett, Rebekah, Dickson, Paul, Hartel, Charmine, & Worthington, Steve (2006) A Functional Approach to Brand Loyalty: An Exploratory Study. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Proceedings of the 35th EMAC Conference, European Marketing Academy, Greece, Athens, 0-7.

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49 since deposited on 17 Jun 2009
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ID Code: 24764
Item Type: Conference Paper
Additional URLs:
Keywords: Brand Loyalty, Functional Approach, Definition, Qualitative
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2006 [please consult the authors]
Deposited On: 18 Jun 2009 00:43
Last Modified: 01 Mar 2012 11:07

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