Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?
Dann, Stephen & Dann, Susan (2005) Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss? In Rentschler, R & Hall, J (Eds.) 2nd Australasian Nonprofit and Social Marketing Conference, 22-23 September 2005, Australia, Victoria, Melbourne.
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|Item Type:||Conference Paper|
|Keywords:||Lifestyle Sponsorship, Celebrity Endorsement Theory, Australian Sport|
|ISBN:||1 74156 017 9|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:44|
|Last Modified:||05 Jan 2011 13:49|
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