The Antecedents And Consequences Of Customer Emotions In The Consumption Of Collective Mass Hedonic Services: A Conceptual Model
Bennett, Rebekah, Dagger, Tracey , & Ng, Sandy (2005) The Antecedents And Consequences Of Customer Emotions In The Consumption Of Collective Mass Hedonic Services: A Conceptual Model. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
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|Item Type:||Conference Paper|
|Keywords:||Collective Mass Hedonic Services, Customer Emotions, Service Consumption|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||18 Jun 2009 00:44|
|Last Modified:||29 Feb 2012 23:15|
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