Lexus of Brisbane: How to Reach Market Leadership?
McDonnell, John (2006) Lexus of Brisbane: How to Reach Market Leadership? In Klein, H (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation, 2 - 6 July 2006, Australia, Queensland, Brisbane.
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|Item Type:||Conference Paper|
|Keywords:||Lexus, Car Industry, Marketing|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:46|
|Last Modified:||29 Feb 2012 13:18|
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