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Learning from the Masters: The Strategies and Salesmanship of Global Business Leaders Rupert Murdoch and Carly Fiorina

Hatcher, Caroline & McCarthy, Patsy (2003) Learning from the Masters: The Strategies and Salesmanship of Global Business Leaders Rupert Murdoch and Carly Fiorina. In Hatcher, Caroline (Ed.) Framing Global Links: Communication and Culture in a Networked World, 20-24 July 2003, Haninge, Sweden.

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ID Code: 24862
Item Type: Conference Paper
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > QUT Faculties and Divisions > Creative Industries Faculty
Deposited On: 18 Jun 2009 00:46
Last Modified: 29 Feb 2012 23:02

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