Effectiveness of Road Safety Advertising in Reducing Fatal Crashes in New Zealand

Tay, Richard (2003) Effectiveness of Road Safety Advertising in Reducing Fatal Crashes in New Zealand. In Gus Geurson, Professor, Rachel Kennedy, Dr, & Talo, Monica (Eds.) Australia and New Zealand Marketing Academy Conference, 1-3 December 2003, Adelaide, South Australia.

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ID Code: 25162
Item Type: Conference Paper
Refereed: Yes
ISBN: 0-8680398-3-7
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Deposited On: 17 Jun 2009 14:58
Last Modified: 29 Feb 2012 12:58

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