Perceptions of Integration: What the Literature Says and What Stakeholders See
Kerr, Gayle (2006) Perceptions of Integration: What the Literature Says and What Stakeholders See. In Podnar, K & Jancic, Z (Eds.) Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, 21-22 April 2006, Slovenia, Ljubljana.
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| ID Code: | 25215 |
|---|---|
| Item Type: | Conference Paper |
| Keywords: | Integration, Integrated Marketing Communications, Marketing Communications |
| ISBN: | 961-90484-5-8 |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Deposited On: | 18 Jun 2009 01:01 |
| Last Modified: | 29 Feb 2012 23:22 |
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