Changing the Perspective: Exploring a Commercially Oriented Approach to Teaching Marketing Decision Making with OInline Flexible Delivery and Studenty Centred Learning

Euler, Terrence, Jackson, Pamela, & Tod, Christine (2001) Changing the Perspective: Exploring a Commercially Oriented Approach to Teaching Marketing Decision Making with OInline Flexible Delivery and Studenty Centred Learning. In Proceedings fo the Australian and New Zealand Marketing Academy Conference, 1-5 December 2001.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 25276
Item Type: Conference Paper
Refereed: Yes
ISBN: 0-473-08206-3
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Deposited On: 17 Jun 2009 15:05
Last Modified: 05 Jan 2011 13:50

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page