The Influence of Internal Communication Quality on the Franchisor, Franchise, Employee and External Customer Relationships
Karlsen, Cecilie & Peloso, Antony (2003) The Influence of Internal Communication Quality on the Franchisor, Franchise, Employee and External Customer Relationships. In Kehoe, William & k Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 November 2003, New Orleans, Louisiana, USA.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 15:10|
|Last Modified:||05 Jan 2011 13:50|
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