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The Influence of Internal Communication Quality on the Franchisor, Franchise, Employee and External Customer Relationships

Karlsen, Cecilie & Peloso, Antony (2003) The Influence of Internal Communication Quality on the Franchisor, Franchise, Employee and External Customer Relationships. In Kehoe, William & k Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 November 2003, New Orleans, Louisiana, USA.

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ID Code: 25382
Item Type: Conference Paper
ISBN: 0-9676059-4-6
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 18 Jun 2009 01:10
Last Modified: 05 Jan 2011 23:50

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