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The Relevance of Succession Marketing in Small and Medium Sized Enterprise - Evidence from an Analogy to Firm Jubilees

Boyd, Britta , Royer, Susanne, & Simons, Roland (2003) The Relevance of Succession Marketing in Small and Medium Sized Enterprise - Evidence from an Analogy to Firm Jubilees. In Alan Brown, Professor (Ed.) Proceedings of the 17th ANZAM Conference, 2-5 December 2003, Fremantle, Western Australia.

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ID Code: 25432
Item Type: Conference Paper
ISBN: 1-86308-108-9
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Deposited On: 18 Jun 2009 01:11
Last Modified: 10 Aug 2011 23:19

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