The Relevance of Succession Marketing in Small and Medium Sized Enterprise - Evidence from an Analogy to Firm Jubilees
Boyd, Britta, Royer, Susanne, & Simons, Roland (2003) The Relevance of Succession Marketing in Small and Medium Sized Enterprise - Evidence from an Analogy to Firm Jubilees. In Alan Brown, Professor (Ed.) Proceedings of the 17th ANZAM Conference, 2-5 December 2003, Fremantle, Western Australia.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Deposited On:||17 Jun 2009 15:11|
|Last Modified:||10 Aug 2011 13:19|
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