The Relationship between Internal Marketing Communications and External Messages in Franchise Organisations
Karlsen, Cecilie & Peloso, Antony (2003) The Relationship between Internal Marketing Communications and External Messages in Franchise Organisations. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||18 Jun 2009 01:12|
|Last Modified:||05 Jan 2011 23:51|
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