Emotions in the Experiential Consumption of Mobile Phones
Andrews, Lynda, Bennett, Rebekah, & Drennan, Judy (2005) Emotions in the Experiential Consumption of Mobile Phones. In ANZMAC (Australian and New Zealand Marketing Academy Conference) 2005: Broadening the Boundaries: Conference Proceedings, 5th - 7th December, Australia, Western Australia, Fremantle.
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Although marketers have a strong interest in finding ways to engage with consumers through mobile phones, the everyday experiential, or affective consumption practices surrounding this technology have received limited attention in the literature. To address this limitation, we used appraisal theory, which specifies it is the way individuals appraise situations or events that elicit emotions. We conducted an experience sampling method study to explore the emotions that individuals experience during their interactions with and through their mobile phones and what situations or events elicit these emotions. The preliminary findings show a number of significant relationships between emotions and specfic clusters of situations and events. Additionally, age and gender were also important indicators. The research contributes to a deeper understanding of the experiential nature of mobile information technologies through consumers’ everyday-consumption-related emotions and the situations and events that elicit them.
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|Item Type:||Conference Paper|
|Keywords:||Mobile Phones, Experiential Consumption, Emotions Theory, ESM|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 15:15|
|Last Modified:||08 Mar 2012 16:42|
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