Marketing of Higher Education: Australia's New Export Phenomenon
Gatfield, Terry & McDonnell, John (2004) Marketing of Higher Education: Australia's New Export Phenomenon. In Mahony, G & Fisher, G (Eds.) Dynamism and Challenges in Internationalisation. Proceedings of the 2004 Annual Conference of the Australia-New Zealand International Business Academy, 5-6 November 2004, Canberra, ACT.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 15:16|
|Last Modified:||29 Feb 2012 13:08|
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