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M-Commerce Drivers: Development of a Usage Benefit Typology for M-Services

Drennan, Judy & Sullivan Mort, Gillian (2004) M-Commerce Drivers: Development of a Usage Benefit Typology for M-Services. In Wiley, J & Thirkell, P (Eds.) Proceedings of ANZMAC 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand.

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ID Code: 25594
Item Type: Conference Paper
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 18 Jun 2009 01:17
Last Modified: 29 Feb 2012 23:08

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