Trufan: Role of Fandom As An Influence on Attitude
Dann, Stephen (2005) Trufan: Role of Fandom As An Influence on Attitude. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
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|Item Type:||Conference Paper|
|Keywords:||Fandom, Consumer Attitudes, Science-fiction, Consumer Loyalty|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 15:19|
|Last Modified:||05 Jan 2011 13:51|
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