QUT ePrints

Hiring Graduates: Perspectives from Advertising and Public Relations Employers

Kerr, Gayle & Proud, William (2005) Hiring Graduates: Perspectives from Advertising and Public Relations Employers. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

[img] Published Version (PDF 390kB)

    View at publisher

    Abstract

    This paper looks at employer expectations of advertising and public relations graduates seeking an entry level position. For employers in both disciplines, the top three priorities are the same generic skills – communications skills, personality traits and strategic or analytical thinking. However, some significant differences were observed, with PR practitioners assigning more importance to practical aspects such as experience in the field and internships. Public relations employers also tend to think that advertising graduates require less strategic skills than public relations graduates. Advertising practitioners generally considered the skills of entry level recruits to be more consistent across the two disciplines.

    Citations:

    Search Google Scholar™

    Citation countsare sourced monthly from Scopus and Web of Science citation databases.

    These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science generally from 1980 onwards.

    Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

    Full-text downloads:

    110 since deposited on 17 Jun 2009
    76 in the past twelve months

    Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

    More statistics...
    ID Code: 25715
    Item Type: Conference Paper
    Keywords: Graduates, Skills, Employer Perspectives
    Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
    Divisions: Current > QUT Faculties and Divisions > QUT Business School
    Current > Schools > School of Advertising, Marketing & Public Relations
    Deposited On: 18 Jun 2009 01:22
    Last Modified: 01 Mar 2012 09:26

    Export: EndNote | Dublin Core | BibTeX

    Repository Staff Only: item control page