Integrating Advertising Research into Advertising Units

Kerr, Gayle (2004) Integrating Advertising Research into Advertising Units. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada.

PDF (80kB)

Impact and interest:

Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

58 since deposited on 17 Jun 2009
3 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 25769
Item Type: Conference Paper
Refereed: Yes
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2004 Please consult the authors.
Deposited On: 17 Jun 2009 15:23
Last Modified: 06 Sep 2012 15:32

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page