E-marketing : the impact of self-service technology on consumer satisfaction and consumer commitment
Beatson, Amanda T. (2003) E-marketing : the impact of self-service technology on consumer satisfaction and consumer commitment. In Academy of Marketing Conference, 8-10 July 2003, Aston University, Aston.
Traditionally, service encounters have included an interpersonal interaction between the service provider and the customer. The introduction ofself-service technologies to the service encounter, however, is reducing and in some cases, eliminating this interpersonal interaction. Self-se rvice technology is where the customer delivers the service themselves using a technological interface. This CIM funded research programme investigates the effect of self-service technology on the service encounter, and in turn on consumer satisfaction and consumer commitment. This paper reviews the literature relevant to the current study and outlines the constructs of interest in this study. The resear ch hypotheses and conceptual model are also introduced.Finally, the agenda for future research is presented.
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|Item Type:||Conference Paper|
|Keywords:||e-marketing, sel-service technology, service encounter, consumer satisfaction, consumer commitment|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2003 Amanda T. Beatson|
|Deposited On:||28 Jul 2009 21:33|
|Last Modified:||05 Jan 2011 13:51|
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