The effect of consumer risk perceptions and information search on willingness to buy GM food products: A cross cultural analysis
Bougoure, Ursula & O'Cass, Aron (2004) The effect of consumer risk perceptions and information search on willingness to buy GM food products: A cross cultural analysis. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
This paper seeks to address the widespread call in the literature for the cross-cultural examination ( and validation) of accepted concepts within consumer behaviour, such as consumer risk perceptions and information search. The findings of the study provide support for a number of accepted relationships, whilst identifying distinct cross cultural differences in external information search and willingness to buy genetically modified (GM) food products by consumers.
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|Item Type:||Conference Paper|
|Additional Information:||The contents of this conferece paper can be freely accessed online via the conference web page (see Official URL).|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2004 Please consult authors|
|Deposited On:||24 Jun 2009 09:03|
|Last Modified:||23 Jun 2011 05:08|
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