The effect of consumer risk perceptions and information search on willingness to buy GM food products: A cross cultural analysis

Bougoure, Ursula & O'Cass, Aron (2004) The effect of consumer risk perceptions and information search on willingness to buy GM food products: A cross cultural analysis. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.

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This paper seeks to address the widespread call in the literature for the cross-cultural examination ( and validation) of accepted concepts within consumer behaviour, such as consumer risk perceptions and information search. The findings of the study provide support for a number of accepted relationships, whilst identifying distinct cross cultural differences in external information search and willingness to buy genetically modified (GM) food products by consumers.

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ID Code: 25900
Item Type: Conference Paper
Refereed: Yes
Additional Information: The contents of this conferece paper can be freely accessed online via the conference web page (see Official URL).
ISBN: 0475222151
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2004 Please consult authors
Deposited On: 23 Jun 2009 23:03
Last Modified: 22 Jun 2011 19:08

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