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Fan motivation and loyalty : extending the Sport Interest Inventory (SII) to the Australian Football League

Neale, Larry & Funk, Daniel (2005) Fan motivation and loyalty : extending the Sport Interest Inventory (SII) to the Australian Football League. In Purchase, Sharon (Ed.) Proceedings of the ANZMAC 2005 Conference : Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia.

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Abstract

This study used the Sport Interest Inventory (SII) to examine the motivation of fans attending a game in the Australian Football League. This is the first study to use the SII for professional men’s team sport outside the United States. Confirmatory factor analysis showed the model provided a good fit for the data collected in Australia, and regression analysis revealed that team interest, vicarious achievement, excitement and player interest were the significant factors in predicting and explaining the level of attitudinal loyalty of fans toward their favourite team.

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ID Code: 26075
Item Type: Conference Paper
Keywords: motivation, sport, loyalty, Australian football
ISBN: 064645546X
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Sport and Leisure Management (150404)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2005 [please consult the authors]
Deposited On: 01 Oct 2009 09:11
Last Modified: 11 Aug 2011 00:11

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