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Working at the interface : the descriptive relevance of Grunig and Hunt’s theories to public relations practices in south east Queensland schools

Lane, Anne B. (2003) Working at the interface : the descriptive relevance of Grunig and Hunt’s theories to public relations practices in south east Queensland schools. PRism, 1(1).

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Abstract

This article examines the relevance of James Grunig and Todd Hunt’s (1984) theories to public relations practitioners’ roles in south east Queensland schools. It focuses in particular on the two-way symmetric model in this context. The geographical boundaries of the research mean that this article is intended primarily as an exploratory, descriptive analysis of a specific area rather than an exhaustive treatise on the general topic of public relations in Australian schools. However, it is hoped that it will prove useful in identifying bases for further study and discussion.

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ID Code: 26085
Item Type: Journal Article
Additional Information: An open access copy of this article can be accessed from the journal's webpage. See Official URL.
Keywords: public relations, schools, Grunig
ISSN: 1448-4404
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Corporate Governance and Stakeholder Engagement (150303)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 02 Jul 2009 13:08
Last Modified: 29 Feb 2012 23:26

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