Co-creating games: A co-evolutionary analysis

Banks, John A. & Potts, Jason D. (2009) Co-creating games: A co-evolutionary analysis. New Media and Society, 12(2), pp. 253-270.

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ABSTRACT. The phenomenon of consumer co-creation is often framed in terms of whether either economic market forces or socio-cultural non-market forces ultimately dominate. We propose an alternate model of consumer co-creation in terms of co-evolution between markets and non-markets. Our model is based on a recent ethnographic study of a massively multiplayer online game through its development, release and ultimate failure, and cast in terms of two explanatory models: multiple games and social network markets. We conclude that consumer co-creation is indeed complex, but in ways that relate to both emergent market expectations and the evolution of markets, not to the transcendence of markets.

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27 citations in Scopus
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23 citations in Web of Science®

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ID Code: 26175
Item Type: Journal Article
Refereed: Yes
Keywords: consumer co-creation, games studies, social networks, participatory culture
DOI: 10.1177/1461444809343563
ISSN: 1461-4448
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2009 Sage Publications
Deposited On: 07 Jul 2009 06:02
Last Modified: 29 Feb 2012 14:33

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