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Analyzing the prevalence of sports-related terms among the web sites of global corporations

Neale, Larry, Scharl, Arno , & Murphy, Jamie (2004) Analyzing the prevalence of sports-related terms among the web sites of global corporations. International Journal of Computer Science in Sport, 3(2), pp. 5-18.

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Abstract

This research investigates the prevalence of sports-related terms among the Web sites of the world’s leading companies, the Fortune Global 500. An automated process copied about four gigabytes of textual data, around 70 million words, from their sites. The subsequent analysis revealed regional and industry differences in the distribution of sports-related terms, the popularity of tennis stars and few references to sports stars, especially in Asia.

Impact and interest:

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ID Code: 26188
Item Type: Journal Article
Keywords: Sports marketing, sponsorship, textual analysis, web monitoring, fortune global 500
ISSN: 1684-4769
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2004 International Association on Computer Science in Sport
Deposited On: 08 Jul 2009 10:04
Last Modified: 11 Aug 2011 03:17

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