Analyzing the prevalence of sports-related terms among the web sites of global corporations
Neale, Larry, Scharl, Arno, & Murphy, Jamie (2004) Analyzing the prevalence of sports-related terms among the web sites of global corporations. International Journal of Computer Science in Sport, 3(2), pp. 5-18.
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This research investigates the prevalence of sports-related terms among the Web sites of the world’s leading companies, the Fortune Global 500. An automated process copied about four gigabytes of textual data, around 70 million words, from their sites. The subsequent analysis revealed regional
and industry differences in the distribution of sports-related terms, the popularity of tennis stars and few references to sports stars, especially in Asia.
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|Item Type:||Journal Article|
|Keywords:||Sports marketing, sponsorship, textual analysis, web monitoring, fortune global 500|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2004 International Association on Computer Science in Sport|
|Deposited On:||08 Jul 2009 10:04|
|Last Modified:||11 Aug 2011 03:17|
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