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Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian football

Neale, Larry & Funk, Daniel (2006) Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian football. International Journal of Sports Marketing & Sponsorship, 7(4), pp. 307-319.

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Abstract

The present study examined how individual difference factors contribute to attitudes and behaviour of spectators attending an Australian Football League game. The results revealed that four factors: Team Interest, Vicarious Achievement, Excitement and Player Interest were successful in predicting level of loyalty, while five factors: Vicarious Achievement, Player Interest, Entertainment Value, Drama and Socialization predicted game day attendance. This study illustrates the applicability of the Sport Interest Inventory developed in North America to understand motivational factors of Australian sports fans.

Impact and interest:

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ID Code: 26223
Item Type: Journal Article
Additional Information: Access to the accepted manuscript version is currently restricted pending permission from the publisher. For more information, please refer to the journal’s website (see Official URL) or contact the author.
Keywords: Motivation, attendance, sport, loyalty, Australian Football
ISSN: 1464-6668
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Sport and Leisure Management (150404)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2007 International Journal of Sports Marketing & Sponsorship
Deposited On: 09 Jul 2009 12:17
Last Modified: 29 Feb 2012 23:43

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