Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian football
Neale, Larry & Funk, Daniel (2006) Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian football. International Journal of Sports Marketing & Sponsorship, 7(4), pp. 307-319.
|Accepted Version (PDF 138Kb) |
Administrators only | Request a copy from author
The present study examined how individual difference factors contribute to attitudes and behaviour of spectators attending an Australian Football League game. The results revealed that four factors: Team Interest, Vicarious Achievement, Excitement and Player Interest were successful in predicting level of loyalty, while five factors: Vicarious Achievement, Player Interest, Entertainment Value, Drama and Socialization predicted game day attendance. This study illustrates the applicability of the Sport Interest Inventory developed in North America to understand motivational factors of Australian sports fans.
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Journal Article|
|Additional Information:||Access to the accepted manuscript version is currently restricted pending permission from the publisher. For more information, please refer to the journal’s website (see Official URL) or contact the author.|
|Keywords:||Motivation, attendance, sport, loyalty, Australian Football|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Sport and Leisure Management (150404)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2007 International Journal of Sports Marketing & Sponsorship|
|Deposited On:||09 Jul 2009 12:17|
|Last Modified:||29 Feb 2012 23:43|
Repository Staff Only: item control page