The economies within an online social network market : A case study of Ravelry

Humphreys, Sal (2009) The economies within an online social network market : A case study of Ravelry. In ANZCA 09 annual conference : Communication, Creativity and Global Citizenship , 8-10 July 2009, Queensland University of Technology, Brisbane, Qld.

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The capacity of the internet to handle micro-transactions and to cater to niche markets is a boon for some areas of the creative industries, which have always been associated with smallscale micro business activities. This paper looks at the specific case of the specialist Social Networking Site Ravelry: a site for knitters, crocheters, spinners and dyers. It traces the interactions between amateurs and professionals through the emergence of social networking sites. An analytic framework of social network markets (see Potts, Cunningham, Hartley and Omerod, 2008) is employed to allow for the inclusion of amateur, social, semi-professional,professional and institutional actors within a networked sphere of activity, rather than excluding some of these actors as outside of recognised value-production. The reliance on social networks to determine the economic success of design, production and consumption is exemplified in this small scale example. This paper eschews the dichotomy of commercial and non-commercial by bringing to the fore the hybridity of this site where financial and social economies co-exist.

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ID Code: 26455
Item Type: Conference Paper
Refereed: Yes
Keywords: social networking sites, social network markets, knitting, user generated content
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2009 Sal Humphreys
Deposited On: 22 Jul 2009 23:41
Last Modified: 26 May 2016 23:59

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