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The entrepreneurial vlogger : participatory culture beyond the professional-amateur divide

Burgess, Jean E. & Green, Joshua B. (2009) The entrepreneurial vlogger : participatory culture beyond the professional-amateur divide. In Snickars, Pelle & Vonderau, Patrick (Eds.) The YouTube Reader. National Library of Sweden/Wallflower Press, Stockholm, pp. 89-107.

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Abstract

In this chapter, we frame YouTube as an example of “co-creative” culture – whatever YouTube is, it is produced dynamically (that is, as an ongoing process, over time) as a result of many interconnected instances of participation, by many different people. In order to understand these co-creative relationships, it is important not to focus exclusively on how the “ordinary consumer” or “amateur producer,” are participating in YouTube; rather, we argue it is necessary to include the activities of “traditional media” companies and media professionals, and more importantly, the new models of media entrepreneurialism that are grounded in YouTube’s “grassroots” culture. Hence, this chapter focuses the role that “YouTube stars” – highly visible and successful “homegrown” performers and producers – play in modelling and negotiating these co-creative relationships within the context of YouTube’s social network; and the new models of entrepreneurship within participatory culture that they represent.

Impact and interest:

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ID Code: 26655
Item Type: Book Chapter
Additional URLs:
Keywords: youtube, participatory culture, television, video, internet, user-generated content, UGC
ISBN: 9789188468116
ISSN: 1654-6601
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2009 Wallflower Press
Deposited On: 05 Aug 2009 10:23
Last Modified: 01 Mar 2012 00:05

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