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Women's participation in the Australian Digital Content Industry : initial case study findings

Geneve, Anitza, Christie, Ruth J., & Nelson, Karen J. (2009) Women's participation in the Australian Digital Content Industry : initial case study findings. In Prpić, K, Oliveira, Laura, & Hemlin, S (Eds.) Women in Science & Technology. Institute of Social Research-Zagreb Sociology of Science and Technology Network of ESA (European Sociological Association), Zagreb, Croatia, pp. 139-161.

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Abstract

An exploratory case study which seeks to understand better the problem of low participation rates of women in Information Communication Technology (ICT) is currently being conducted in Queensland, Australia. Contextualised within the Digital Content Industry (DCI) multimedia and games production sectors, the emphasis is on women employed as interactive content creators rather than as users of the technologies. Initial findings provide rich descriptive insights into the perceptions and experiences of female DCI professionals. Influences on participation such as: existing gender ratios, gender and occupational stereotypes, access into the industry and future parental responsibilities have emerged from the data. Bandura’s (1999) Social Cognitive Theory (SCT) is used as a “scaffold” (Walsham, 1995:76) to guide data analysis and assist analytic generalisation of the case study findings. We propose that the lens of human agency and theories such as SCT assist in explaining how influences are manifested and affect women’s agency and ultimately participation in the DCI. The Sphere of Influence conceptual model (Geneve et al, 2008), which emerges from the data and underpinning theory, is proposed as a heuristic framework to further explore influences on women’s participation in the DCI industry context.

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ID Code: 27096
Item Type: Book Chapter
Keywords: Sphere of Influence, Gender, Digital Content Industry
ISBN: 9789536218417
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Past > Schools > School of Information Systems
Deposited On: 28 Aug 2009 11:18
Last Modified: 29 Feb 2012 23:59

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