QUT ePrints

Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team

Neale, Larry, Funk, Daniel, & McDonald, Heath (2006) Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team. In Proceedings of the 2006 ANZMAC Conference, 4-6 December 2006, Queensland University of Technology, Brisbane, Queensland.

View at publisher

Abstract

This study investigated the effects of factors like member satisfaction and social rituals on desirable outcomes such as attendance, intention to rejoin and merchandise sales. This study focuses on the inaugural members of a new team in Australia’s A-League to gain insight into how loyalty develops amongst fans of new sporting organisations. The results show the importance to sports marketers of satisfying members and building ritual behaviour, as both are correlated with all of the positive outcomes investigated here.

Impact and interest:

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

362 since deposited on 02 Oct 2009
63 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 27309
Item Type: Conference Paper
Keywords: Attendance, Members, Football Team, member satsifaction
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Measurement (150504)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2006 Queensland University of Technology
Copyright Statement: Apart from fair dealing as permitted under the copyright law of your country, and as necessary for the operation of the program, no part of this program nor the information contained in it may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, reprographic or otherwise, without the prior permission of the Queensland University of Technology.
Deposited On: 02 Oct 2009 10:00
Last Modified: 11 Aug 2011 02:02

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page