User behaviours and intentions with digital news media in Australia

Daniel, Anna, Flew, Terry, & Spurgeon, Christina (2009) User behaviours and intentions with digital news media in Australia. In Transforming Audiences 2 ; Creativity, Knowledge, Participation, 3-4 September, 2009, University of Westminster, London.

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This paper summarises findings from a survey of user behaviors and intentions towards digital media and information in Australia. It was undertaken in the first quarter of 2009 by the Queensland University of Technology Creative Industries Faculty and was funded by the Smart Services Cooperative Research Centre. The survey targeted users of 2 news and information sites that are available online only. Findings highlighted differences between the 18-24 year age segment and older users. Social networks (specifically friends and family) were rated as the least reliable, relevant and accurate sources of news. Other findings indicate online news sources that are associated with an established newspaper are highly valued as reliable, relevant and accurate news sources by most people.

While most people prefer to use online news sources, there is a great deal of variation in the ways in which people actually use online news. From a total of 524 respondents to the survey it was possible to identify three main types of online news consumers: convenience, loyal and customising users.

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ID Code: 27376
Item Type: Conference Paper
Refereed: Yes
Keywords: Internet, young adults, online audiences, digital news, new media users
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Past > Schools > Journalism, Media & Communication
Deposited On: 17 Sep 2009 01:21
Last Modified: 09 Jun 2010 14:00

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