How do retailers from emerging markets internationalize? : The case of Chilean retailers
Bianchi, Constanza (2009) How do retailers from emerging markets internationalize? : The case of Chilean retailers. In AMS/ACRA 2009 Fall Triennial Retailing Conference, September 30 - October 04, 2009, New Orleans, USA. (In Press)
This paper explores how retail firms from emerging markets internationalize and compete with multinational retailers from developed markets. Drawing on interviews with company managers, industry data and corporate reports, this paper provides insights into the successful internationalization process of two Chilean retailers in the Latin American region.
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|Item Type:||Conference Paper|
|Keywords:||Retailing, Emerging Markets, Chile|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Research Centres > Smart Services CRC
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 [please consult the author]|
|Deposited On:||23 Sep 2009 14:18|
|Last Modified:||29 Feb 2012 23:55|
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