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Inward exporting of professional services : lessons from an exploratory study of Australian educational firms

Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.

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    Abstract

    Inward export activities for services companies have been largely neglected in the literature. Little is known about how professional service firms export to overseas consumers who travel to the domestic market of the firm. This study utilizes a resource-based perspective (RBV) to explore the main barriers and drivers of export performance for professional education services. A case study of Australia’s education industry, as well as interviews with executives from four Australian education institutions, was conducted. Findings show that inward exporters confront most barriers in the domestic market where the service is provided, and drivers of export performance combine firm- and country-specific resources.

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    ID Code: 27513
    Item Type: Journal Article
    Keywords: inward exports, professional services, education, Australia
    DOI: 10.1080/15332961003604352
    ISSN: 1533-2969
    Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
    Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)
    Divisions: Current > QUT Faculties and Divisions > QUT Business School
    Current > Research Centres > Smart Services CRC
    Current > Schools > School of Advertising, Marketing & Public Relations
    Copyright Owner: Copyright 2010 Taylor & Francis Group, LLC
    Copyright Statement: This is an electronic version of an article published in the journal Services Marketing Quarterly, which is available online at informaworldTM
    Deposited On: 23 Sep 2009 14:57
    Last Modified: 01 Mar 2012 00:29

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