QUT ePrints

Inward exporting of professional services : lessons from an exploratory study of Australian educational firms

Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.

View at publisher

Abstract

Inward export activities for services companies have been largely neglected in the literature. Little is known about how professional service firms export to overseas consumers who travel to the domestic market of the firm. This study utilizes a resource-based perspective (RBV) to explore the main barriers and drivers of export performance for professional education services. A case study of Australia’s education industry, as well as interviews with executives from four Australian education institutions, was conducted. Findings show that inward exporters confront most barriers in the domestic market where the service is provided, and drivers of export performance combine firm- and country-specific resources.

Impact and interest:

2 citations in Scopus
Search Google Scholar™

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

93 since deposited on 23 Sep 2009
32 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 27513
Item Type: Journal Article
Keywords: inward exports, professional services, education, Australia
DOI: 10.1080/15332961003604352
ISSN: 1533-2969
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Research Centres > Smart Services CRC
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2010 Taylor & Francis Group, LLC
Copyright Statement: This is an electronic version of an article published in the journal Services Marketing Quarterly, which is available online at informaworldTM
Deposited On: 23 Sep 2009 14:57
Last Modified: 01 Mar 2012 00:29

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page