Inward exporting of professional services : lessons from an exploratory study of Australian educational firms
Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.
Inward export activities for services companies have been largely neglected in the literature. Little is known about how professional service firms export to overseas consumers who travel to the domestic market of the firm. This study utilizes a resource-based perspective (RBV) to explore the main barriers and drivers of export performance for professional education services. A case study of Australia’s education industry, as well as interviews with executives from four Australian education institutions, was conducted. Findings show that inward exporters confront most barriers in the domestic market where the service is provided, and drivers of export performance combine firm- and country-specific resources.
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|Item Type:||Journal Article|
|Keywords:||inward exports, professional services, education, Australia|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Research Centres > Smart Services CRC
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2010 Taylor & Francis Group, LLC|
|Copyright Statement:||This is an electronic version of an article published in the journal Services Marketing Quarterly, which is available online at informaworldTM|
|Deposited On:||23 Sep 2009 04:57|
|Last Modified:||29 Feb 2012 14:29|
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