Before the first export decision : internationalisation readiness in the pre-export phase
Tan, Alvin, Brewer, Paul, & Liesch, Peter (2007) Before the first export decision : internationalisation readiness in the pre-export phase. International Business Review, 16(3), pp. 294-309.
Although the internationalisation process of the firm has been well researched since the 1970s, the behaviour of firms prior to internationalisation has not received commensurate research attention.This paper argues that a focus on firms’ pre-internationalisation activities will not only offer an additional important perspective to the study of firm internationalisation but it will also address a significant research gap in studies that are theoretically based on the so-called stages models. During the pre-internationalisation phase, a firm is exposed to stimuli factors that may trigger an impulse for foreign market expansion. Decision makers’ perceptions of stimuli, their attitudinal commitment towards internationalisation, the firms’ resources and capabilities, as well as the mediating effect of lateral rigidity comprise a learning process that leads a firm towards readiness to initiate an internationalisation decision. This paper advances the concept of internationalisation readiness and proposes a method for developing an Internationalisation Readiness Index.
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|Item Type:||Journal Article|
|Keywords:||Internationalisation readiness, Pre-internationalisation, Internal stimuli, External stimuli, Attitudinal commitment, Firm resources, Lateral rigidity|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 Elsevier|
|Deposited On:||01 Apr 2010 08:23|
|Last Modified:||11 Aug 2012 16:43|
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