QUT ePrints

The ‘Get Marketer Challenge’: Engaging first year students in an introductory marketing course

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2007) The ‘Get Marketer Challenge’: Engaging first year students in an introductory marketing course. In Proceedings of the 10th Pacific Rim First Year in Higher Education Conference 2007, Brisbane, Australia.

View at publisher

Abstract

Research on student engagement suggests courses that involve students in challenging, authentic tasks linking students to their peers and educators are associated with high levels of engagement. This paper presents an assessment innovation within a first year marketing course that was designed to promote student engagement. Currently in its pilot stage, the ‘Get Marketer Challenge’ is a constructively aligned, authentic assessment task; requiring student teams to solve a real-world marketing problem as part of a course-wide competition. Student enrolment data suggests the Get Marketer Challenge is an attractive assessment option that encourages students to enrol in the Marketing course. Educators have been surprised by the consistency and high level of effort expended by student teams. Students report the Get Marketer Challenge is an enjoyable assessment task that helped them to understand some of the challenges faced by marketers.

Impact and interest:

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

96 since deposited on 02 Oct 2009
24 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 27715
Item Type: Conference Paper
Keywords: Student engagement., learning outcomes, engaging, HERN
ISBN: 1741071917
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100) > Higher Education (130103)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2007 please consult authors
Deposited On: 02 Oct 2009 10:16
Last Modified: 28 Mar 2012 14:35

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page