The ‘Get Marketer Challenge’: Engaging first year students in an introductory marketing course
Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2007) The ‘Get Marketer Challenge’: Engaging first year students in an introductory marketing course. In Proceedings of the 10th Pacific Rim First Year in Higher Education Conference 2007, Brisbane, Australia.
Research on student engagement suggests courses that involve students in challenging, authentic tasks linking students to their peers and educators are associated with high levels of engagement. This paper presents an assessment innovation within a first year marketing course that was designed to promote student engagement. Currently in its pilot stage, the ‘Get Marketer Challenge’ is a constructively aligned, authentic assessment task; requiring student teams to solve a real-world marketing problem as part of a course-wide competition. Student enrolment data suggests the Get Marketer Challenge is an attractive assessment option that encourages students to enrol in the Marketing course. Educators have been surprised by the consistency and high level of effort expended by student teams. Students report the Get Marketer Challenge is an enjoyable assessment task that helped them to understand some of the challenges faced by marketers.
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|Item Type:||Conference Paper|
|Keywords:||Student engagement., learning outcomes, engaging, HERN|
|Subjects:||Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100) > Higher Education (130103)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2007 please consult authors|
|Deposited On:||02 Oct 2009 10:16|
|Last Modified:||28 Mar 2012 14:35|
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