A strategy for making media
Singh, Namita & Notley, Tanya M. (2009) A strategy for making media. In Message in-a-box : tools and tactics for communicating your cause. Tactical Technology Collective, pp. 8-16. (In Press)
![[img]](http://eprints.qut.edu.au/style/images/fileicons/application_pdf.png) | Published Version (PDF 131Kb) Available under License Creative Commons Attribution Non-commercial Share Alike 2.5. |
Abstract
It’s never been easier for rights advocates to create and distribute their own media productions, using text, audio, video and the internet. Rights advocates can make media to raise awareness about an issue, to convey new information that is not in the public domain, or to mobilise people
to take action. However, careful planning, in the form of a strategy document, is essential to ensure that the media you make genuinely contributes to reaching your advocacy goals. Whether you are an individual rights advocate, a group or an organisation, this chapter will take you through the steps involved in creating a strategic plan for making any kind of media as part of a campaign or project.
Citations:
Citation countsare sourced monthly from Scopus and Web of Science citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science generally from 1980 onwards.
Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads:
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
Export: EndNote | Dublin Core | BibTeX
Repository Staff Only: item control page