A strategy for making media
Singh, Namita & Notley, Tanya M. (2009) A strategy for making media. In Message in-a-box : tools and tactics for communicating your cause. Tactical Technology Collective, pp. 8-16. (In Press)
It’s never been easier for rights advocates to create and distribute their own media productions, using text, audio, video and the internet. Rights advocates can make media to raise awareness about an issue, to convey new information that is not in the public domain, or to mobilise people
to take action. However, careful planning, in the form of a strategy document, is essential to ensure that the media you make genuinely contributes to reaching your advocacy goals. Whether you are an individual rights advocate, a group or an organisation, this chapter will take you through the steps involved in creating a strategic plan for making any kind of media as part of a campaign or project.
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