A strategy for making media
Singh, Namita & Notley, Tanya M. (2009) A strategy for making media. In Message in-a-Box : Tools and Tactics for Communicating Your Cause [2nd Ed.]. Tactical Technology Collective, pp. 8-16.
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Description
It’s never been easier for rights advocates to create and distribute their own media productions, using text, audio, video and the internet. Rights advocates can make media to raise awareness about an issue, to convey new information that is not in the public domain, or to mobilise people to take action. However, careful planning, in the form of a strategy document, is essential to ensure that the media you make genuinely contributes to reaching your advocacy goals. Whether you are an individual rights advocate, a group or an organisation, this chapter will take you through the steps involved in creating a strategic plan for making any kind of media as part of a campaign or project.
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| ID Code: | 27731 |
|---|---|
| Item Type: | Chapter in Book, Report or Conference volume (Chapter) |
| ISBN: | 9788190882156 |
| Pure ID: | 57133543 |
| Divisions: | Past > QUT Faculties & Divisions > Creative Industries Faculty Past > Institutes > Institute for Creative Industries and Innovation Current > Research Centres > Law and Justice Research Centre |
| Copyright Owner: | Copyright 2009 Tactical Technology Collective |
| Copyright Statement: | This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License http://creativecommons.org/licenses/by-nc-sa/3.0/ |
| Deposited On: | 02 Oct 2009 12:47 |
| Last Modified: | 26 Oct 2025 04:43 |
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