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Sport marketing on Fortune Global 500 websites

Neale, Larry, Murphy, Jamie , & Scharl, Arno (2003) Sport marketing on Fortune Global 500 websites. Sharing Best Practices in Sport Marketing, The Sport marketing Association’s Inaugural Book of Papers, pp. 45-54.

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Abstract

This research investigates how the world’s leading companies, the Fortune Global 500, use sportsrelated terms and phrases on their Web site. An automated process mirrored leading transnational corporations’ Web presence and then searched their sites. Analysis of about four gigabytes of Webbased text revealed regional and industry differences in how the world’s largest corporations use sports terms on their sites.

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ID Code: 27735
Item Type: Journal Article
Keywords: Fortune Global 500,, Sport Marketing, sports-related terms
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Sport and Leisure Management (150404)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2003 please contact the authors
Deposited On: 05 Oct 2009 11:59
Last Modified: 11 Aug 2011 03:17

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