The role of product involvement in e-service evaluations
Wang, Paul , Gudergan, Siegfried , & Lings, Ian (2008) The role of product involvement in e-service evaluations. International Journal of Electronic Marketing and Retailing, 2(1), pp. 59-79.
This paper provides conceptual and empirical insights into consumers’ evaluations of online services and their consequent behavioural intentions. We show that behavioural intentions in online contexts are driven primarily by two factors, namely online service satisfaction and perceived service quality. Perceived sacrifice and service quality are found to have an indirect effect on online service satisfaction through their influences on perceived value associated with the online service. In addition, we examine the moderating effects of product involvement and discuss the implications of our research findings.
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|Item Type:||Journal Article|
|Keywords:||online services, behavioural intentions; , empirical modelling, product involvement|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2008 Inderscience Enterprises Ltd|
|Deposited On:||05 Oct 2009 10:41|
|Last Modified:||29 Feb 2012 23:42|
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