Similarity not favourability : the role of donor prototypes in predicting willingness to donate organs while living

Hyde, Melissa K. & White, Katherine M. (2009) Similarity not favourability : the role of donor prototypes in predicting willingness to donate organs while living. Journal of Health Psychology, 14(7), pp. 888-898.

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Using an extended Prototype/Willingness Model, we examined the predictors of willingness to donate an organ to a partner/family member and a stranger while living. A questionnaire assessed university students’ (N = 284) attitudes, subjective norm, prototype favourability, prototype similarity, moral norm, and willingness to donate organs in each recipient scenario. All variables, except prototype favourability, predicted willingness to donate organs in both situations. Future strategies should emphasise perceived approval from important others for living donation, the consistency of living donation with one’s own morals, and encourage perceptions of similarity between oneself and living donors to increase acceptance of living donation.

Impact and interest:

11 citations in Scopus
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11 citations in Web of Science®

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218 since deposited on 22 Oct 2009
10 in the past twelve months

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ID Code: 28123
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Organ Donation, Prototype/Willingness Model, Donor Prototypes, Living Organ Donation, Moral Norm
DOI: 10.1177/1359105309340990
ISSN: 1359-1053
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Health Clinical and Counselling Psychology (170106)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2009 Sage Publications Ltd.
Deposited On: 22 Oct 2009 23:41
Last Modified: 29 Feb 2012 13:56

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