Similarity not favourability : the role of donor prototypes in predicting willingness to donate organs while living
Hyde, Melissa K. & White, Katherine M. (2009) Similarity not favourability : the role of donor prototypes in predicting willingness to donate organs while living. Journal of Health Psychology, 14(7), pp. 888-898.
Using an extended Prototype/Willingness Model, we examined the predictors of willingness to donate an organ to a partner/family member and a stranger while living. A questionnaire assessed university students’ (N = 284) attitudes, subjective norm, prototype favourability, prototype similarity, moral norm, and willingness to donate organs in each recipient scenario. All variables, except prototype favourability, predicted willingness to donate organs in both situations. Future strategies should emphasise perceived approval from important others for living donation, the consistency of living donation with one’s own morals, and encourage perceptions of similarity between oneself and living donors to increase acceptance of living donation.
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|Item Type:||Journal Article|
|Keywords:||Organ Donation, Prototype/Willingness Model, Donor Prototypes, Living Organ Donation, Moral Norm|
|Subjects:||Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Health Clinical and Counselling Psychology (170106)|
|Divisions:||Current > QUT Faculties and Divisions > Faculty of Health|
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
|Copyright Owner:||Copyright 2009 Sage Publications Ltd.|
|Deposited On:||23 Oct 2009 09:41|
|Last Modified:||29 Feb 2012 23:56|
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