Audience and Market Foresight Trends and Foresight in Digital Media
Flew, Terry, Bruns, Axel, Collis, Christy, Luck, Edwina M., Jackson, Margaret, O'Donnell, Jonathan, Shelly, Marita, & Tsai, Mimi (2009) Audience and Market Foresight Trends and Foresight in Digital Media.
This report provides an overview of trends in digital media over the period from 2009-2015. It applies scenario analysis to provide foresight on macro trends in the economy, politics, society and culture that will impact upon digital media market development in Australia, and the prospects for growth in online and digital media industries. It considers developments in the diffusion of innovations in advertising and marketing, mobile media, user-created content, and legal issues for consumers engaging in online transactions.
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