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Audience and Market Foresight Trends and Foresight in Digital Media

Flew, Terry, Bruns, Axel, Collis, Christy, Luck, Edwina M., Jackson, Margaret, O'Donnell, Jonathan, Shelly, Marita, & Tsai, Mimi (2009) Audience and Market Foresight Trends and Foresight in Digital Media.

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    Abstract

    This report provides an overview of trends in digital media over the period from 2009-2015. It applies scenario analysis to provide foresight on macro trends in the economy, politics, society and culture that will impact upon digital media market development in Australia, and the prospects for growth in online and digital media industries. It considers developments in the diffusion of innovations in advertising and marketing, mobile media, user-created content, and legal issues for consumers
    engaging in online transactions.

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    675 since deposited on 12 Nov 2009
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    ID Code: 28560
    Item Type: Report
    Keywords: online media, user-created content, consumer behaviours, market foresight, digital culture, ‘digicult’
    Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
    Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
    Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
    Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
    Current > Schools > Journalism, Media & Communication
    Current > Research Centres > Smart Services CRC
    Current > Schools > School of Advertising, Marketing & Public Relations
    Copyright Owner: Copyright 2009 the authors.
    Deposited On: 12 Nov 2009 14:43
    Last Modified: 11 Aug 2011 00:54

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