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Audience and Market Foresight Trends and Foresight in Digital Media

Flew, Terry, Bruns, Axel, Collis, Christy, Luck, Edwina M., Jackson, Margaret, O'Donnell, Jonathan, Shelly, Marita, & Tsai, Mimi (2009) Audience and Market Foresight Trends and Foresight in Digital Media.

Abstract

This report provides an overview of trends in digital media over the period from 2009-2015. It applies scenario analysis to provide foresight on macro trends in the economy, politics, society and culture that will impact upon digital media market development in Australia, and the prospects for growth in online and digital media industries. It considers developments in the diffusion of innovations in advertising and marketing, mobile media, user-created content, and legal issues for consumers engaging in online transactions.

Impact and interest:

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1,024 since deposited on 12 Nov 2009
331 in the past twelve months

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ID Code: 28560
Item Type: Report
Keywords: online media, user-created content, consumer behaviours, market foresight, digital culture, ‘digicult’
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
Current > Research Centres > Smart Services CRC
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 the authors.
Deposited On: 12 Nov 2009 14:43
Last Modified: 12 Sep 2013 14:20

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