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Audience & Market Foresight : Consumer Trends in Digital News and Information in Australia

Flew, Terry, Spurgeon, Christina L., & Daniel, Anna (2009) Audience & Market Foresight : Consumer Trends in Digital News and Information in Australia.

Abstract

We all know that the future of news is digital. But mainstream news providers are still grappling with how to entice more customers to digital news. This paper provides context for a survey currently underway on user intentions towards digital news and entertainment, by exploring: 1. Consumer behaviours and intentions towards digital news and information use; 2. Current trends in the Australian online news and information sector; 3. Issues and emerging opportunities in the Australian (and global) environment.

Key influences on digital use of news and information are pricing and access. The paper highlights emerging technical opportunities and flags service gaps as at December 2008. These gaps include multiple disconnects between:

  1. Changing user intentions towards online and location based news (news based on a specific locality as chosen by the user) and information;
  2. The ability by consumers to act on these intentions via the availability and cost of technologies;
  3. Younger users prefer entertainment to news;
  4. Current digital offerings of traditional news providers and opportunities.

These disconnects present an opportunity for online news suppliers to appraise and resolve. Doing so may enhance their online news and information offering, attract consumers and improve loyalty.

Outcomes from this paper will be used to identify knowledge gaps and contribute to the development of further analysis on Australian consumers and their behaviours and intentions towards online news and information. This will be ndertaken via focus groups as part of a broader study by researchers at the Creative Industries Faculty at the Queensland University of Technology supported by the Smart Services Cooperative Research Centre.

Impact and interest:

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ID Code: 28563
Item Type: Report
Keywords: Australian online new, consumer behaviours, digital News, digital media
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
Current > Research Centres > Smart Services CRC
Copyright Owner: Copyright 2009 the authors.
Deposited On: 12 Nov 2009 14:48
Last Modified: 12 Sep 2013 14:22

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