Enhancing Student Learning in Large Undergraduate Clasees by Using Audio-visual Case Studies
Wickramasekera, Rumintha, Bamberry, Geoff, & Sabestian, Dipu (2009) Enhancing Student Learning in Large Undergraduate Clasees by Using Audio-visual Case Studies. In Proceedings of the 2009 Australia and New Zealand International Business Academy Conference, Brisbane, Queensland.
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Abstract
Critical skills such as identifying and appreciating issues that confront firms engaging in international business, and the ability to undertake creative decision-making, are considered fundamental to the study of International Business. It has been argued that using audio-visual case studies can help develop such skills. However, this is difficult due to a lack of Australian case studies. This paper reviews the literature outlining the advantages believed to result from the use of audio-visual case studies, describes a project implemented in a large cohort of students studying International Business, reports on a pilot evaluation of the project, and outlines the findings and conclusions of the survey.
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| ID Code: | 28998 |
|---|---|
| Item Type: | Conference Paper |
| Keywords: | Experiential Learning, Case Studies, International Business, Video |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308) Australian and New Zealand Standard Research Classification > EDUCATION (130000) > CURRICULUM AND PEDAGOGY (130200) > Economics Business and Management Curriculum and Pedagogy (130203) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Copyright Owner: | Copyright 2009 Please consult the authors. |
| Deposited On: | 03 Dec 2009 11:26 |
| Last Modified: | 29 Feb 2012 23:58 |
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