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Enhancing Student Learning in Large Undergraduate Clasees by Using Audio-visual Case Studies

Wickramasekera, Rumintha, Bamberry, Geoff, & Sabestian, Dipu (2009) Enhancing Student Learning in Large Undergraduate Clasees by Using Audio-visual Case Studies. In Proceedings of the 2009 Australia and New Zealand International Business Academy Conference, Brisbane, Queensland.

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    Abstract

    Critical skills such as identifying and appreciating issues that confront firms engaging in international business, and the ability to undertake creative decision-making, are considered fundamental to the study of International Business. It has been argued that using audio-visual case studies can help develop such skills. However, this is difficult due to a lack of Australian case studies. This paper reviews the literature outlining the advantages believed to result from the use of audio-visual case studies, describes a project implemented in a large cohort of students studying International Business, reports on a pilot evaluation of the project, and outlines the findings and conclusions of the survey.

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    111 since deposited on 03 Dec 2009
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    ID Code: 28998
    Item Type: Conference Paper
    Keywords: Experiential Learning, Case Studies, International Business, Video, HERN
    Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
    Australian and New Zealand Standard Research Classification > EDUCATION (130000) > CURRICULUM AND PEDAGOGY (130200) > Economics Business and Management Curriculum and Pedagogy (130203)
    Divisions: Current > QUT Faculties and Divisions > QUT Business School
    Current > Schools > School of Advertising, Marketing & Public Relations
    Copyright Owner: Copyright 2009 Please consult the authors.
    Deposited On: 03 Dec 2009 11:26
    Last Modified: 29 Feb 2012 23:58

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