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Knowledge discovery for adaptive negotiation agents in e-marketplaces

Lau, Raymond Y.K., Li, Yuefeng, Song, Dawei, & Kwok, Ron Chi Wai (2008) Knowledge discovery for adaptive negotiation agents in e-marketplaces. Decision Support Systems, 45(2), pp. 310-323.

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Abstract

Intelligent software agents are promising in improving the effectiveness of e-marketplaces for e-commerce. Although a large amount of research has been conducted to develop negotiation protocols and mechanisms for e-marketplaces, existing negotiation mechanisms are weak in dealing with complex and dynamic negotiation spaces often found in e-commerce. This paper illustrates a novel knowledge discovery method and a probabilistic negotiation decision making mechanism to improve the performance of negotiation agents. Our preliminary experiments show that the probabilistic negotiation agents empowered by knowledge discovery mechanisms are more effective and efficient than the Pareto optimal negotiation agents in simulated e-marketplaces.

Impact and interest:

20 citations in Scopus
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9 citations in Web of Science®

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144 since deposited on 04 Dec 2009
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ID Code: 29089
Item Type: Journal Article
Additional URLs:
Keywords: Knowledge discovery, Bayesian learning, Adaptive negotiation agents, e-marketplaces
DOI: 10.1016/j.dss.2007.12.018
ISSN: 0167-9236
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > ARTIFICIAL INTELLIGENCE AND IMAGE PROCESSING (080100) > Pattern Recognition and Data Mining (080109)
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright © 2008 Elsevier B.V. All rights reserved.
Deposited On: 04 Dec 2009 15:30
Last Modified: 29 Feb 2012 23:47

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