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Australian newspapers online: Four business models revisited

Lewis, Kieran J. (2004) Australian newspapers online: Four business models revisited. Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources, 111, pp. 131-144.

Abstract

This article revisits four online news business models, first documented in 1997, to discuss current worldwide newspaper website trends and new research data on Australian newspaper websites. The data are from a survey of Australian newspapers and their websites, and show that the Australian experience mirrors international experience in terms of the growth of newspapers online and their lack of profitability. The survey shows that, while there is international evidence that providing news content online reduces offline newspaper subscriptions, a third of the newspapers studied registered circulation increases after setting up their websites. While there is international evidence that generating revenue through online advertising is difficult, for nearly half of the newspapers studied, overall advertising revenue increased after setting up their websites. The survey also found that, while newspaper publishers worldwide continue to rely mainly on the subscription and advertising business models to generate revenue online, there is evidence that Australian newspapers are forming online alliances with other media and non-media businesses to facilitate their online business activities

Impact and interest:

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ID Code: 291
Item Type: Journal Article
Additional URLs:
Keywords: Online newspapers, business model, Advertising, Profitability
ISSN: 1324-5325
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2004 University of Queensland
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 21 Jul 2004
Last Modified: 09 Jun 2010 22:21

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