Innovation adoption and fit, linking R&D and industry
Moreland, Hayley & Hyland, Paul (2009) Innovation adoption and fit, linking R&D and industry. In Beaumont, Nicholsa (Ed.) 23rd Annual Australia and New Zealand Academy of Management Conference (ANZAM 2009), 1-4 December 2009, Southbank, Melbourne.
Significant sums of money are invested in developing technological innovations that have low levels and rates of adoption. Several approaches have been put forward in an effort to improve rates of adoption. This paper presents the results of study that examined the innovation fit of key technological innovations in the beef industry. Findings indicate that be assessing the innovation fit throughout the R&D process researchers and end users can collaborate to improve the innovation fit and the rate of adoption. The paper also put forward a model that demonstrates the linkages between R&D, adoption and innovation fit.
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|Item Type:||Conference Paper|
|Keywords:||Technology, Innovation and Supply Chain Management, New Product Development|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Logistics and Supply Chain Management (150309)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
|Divisions:||Current > Research Centres > Australian Centre for Business Research
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
|Copyright Owner:||Copyright 2009 Please consult the authors.|
|Deposited On:||08 Dec 2009 02:34|
|Last Modified:||10 Aug 2011 16:16|
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