Imagery and strength of craving for eating, drinking and playing sport

May, Jon, Andrade, Jackie, Kavanagh, David J., & Penfound, Lucy (2008) Imagery and strength of craving for eating, drinking and playing sport. Cognition and Emotion, 22(4), pp. 633-650.

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The elaborated intrusion (EI) theory of desire (Kavanagh, Andrade, & May, 2005) attributes the motivational force of cravings to cognitive elaboration, including imagery, of apparently spontaneous thoughts that intrude into awareness. We report a questionnaire study in which respondents rated a craving for food or drink. Questionnaire items derived from EI theory formed a single factor alongside factors for anticipated reward/relief, resistance, and opportunity. In a multiple regression predicting strength of craving, the first three factors accounted for 36% of the variance. Opportunity did not enter the model. In a second study, the difference between individuals' strong and weak cravings to take part in a sporting activity was shown to be related to visual, auditory, and general imagery, and to anticipated reward or relief from engaging in the activity. Implications for treatment of craving-related disorders are discussed in the light of these results and of other research indicating that interference with imagery can reduce the strength of craving.

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21 citations in Web of Science®

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ID Code: 29156
Item Type: Journal Article
Refereed: Yes
Keywords: Imagery, Strength, Craving, Eating behaviour, Drinking, Playing sport, Theory of desire, Motivational force
DOI: 10.1080/02699930701446296
ISSN: 0269-9931
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Deposited On: 08 Dec 2009 04:01
Last Modified: 29 Feb 2012 14:10

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