QUT ePrints

Imagery and strength of craving for eating, drinking and playing sport

May, Jon , Andrade, Jackie , Kavanagh, David J., & Penfound, Lucy (2008) Imagery and strength of craving for eating, drinking and playing sport. Cognition and Emotion, 22(4), pp. 633-650.

View at publisher

Abstract

The elaborated intrusion (EI) theory of desire (Kavanagh, Andrade, & May, 2005) attributes the motivational force of cravings to cognitive elaboration, including imagery, of apparently spontaneous thoughts that intrude into awareness. We report a questionnaire study in which respondents rated a craving for food or drink. Questionnaire items derived from EI theory formed a single factor alongside factors for anticipated reward/relief, resistance, and opportunity. In a multiple regression predicting strength of craving, the first three factors accounted for 36% of the variance. Opportunity did not enter the model. In a second study, the difference between individuals' strong and weak cravings to take part in a sporting activity was shown to be related to visual, auditory, and general imagery, and to anticipated reward or relief from engaging in the activity. Implications for treatment of craving-related disorders are discussed in the light of these results and of other research indicating that interference with imagery can reduce the strength of craving.

Impact and interest:

13 citations in Scopus
Search Google Scholar™
11 citations in Web of Science®

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 29156
Item Type: Journal Article
Keywords: Imagery, Strength, Craving, Eating behaviour, Drinking, Playing sport, Theory of desire, Motivational force
DOI: 10.1080/02699930701446296
ISSN: 0269-9931
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Deposited On: 08 Dec 2009 14:01
Last Modified: 01 Mar 2012 00:10

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page