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The self-Googling phenomenon : investigating the performance of personalized information resources

Nicolai, Thomas, Kirchhoff, Lars, Bruns, Axel, Wilson, Jason A., & Saunders, Barry J. (2009) The self-Googling phenomenon : investigating the performance of personalized information resources. First Monday, 14(12).

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Abstract

This paper investigates self–Googling through the monitoring of search engine activities of users and adds to the few quantitative studies on this topic already in existence. We explore this phenomenon by answering the following questions: To what extent is the self–Googling visible in the usage of search engines; is any significant difference measurable between queries related to self–Googling and generic search queries; to what extent do self–Googling search requests match the selected personalised Web pages? To address these questions we explore the theory of narcissism in order to help define self–Googling and present the results from a 14–month online experiment using Google search engine usage data.

Impact and interest:

1 citations in Scopus
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280 since deposited on 17 Dec 2009
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ID Code: 29349
Item Type: Journal Article
Additional URLs:
Keywords: self-googling, Google, search engine, information retrieval, personalised information
ISSN: 1396-0466
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2009 [please consult the authors]
Deposited On: 17 Dec 2009 10:02
Last Modified: 01 Mar 2012 00:05

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