Marketing and pricing strategy
Skitmore, Martin & Smyth, Hedley (2009) Marketing and pricing strategy. In Pryke, Stephen (Ed.) Construction Supply Chain Management: Concepts and Case Studies. Wiley- Blackwell, Oxford, England, pp. 92-112.
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|Item Type:||Book Chapter|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > OTHER BUILT ENVIRONMENT AND DESIGN (129900)
Australian and New Zealand Standard Research Classification > ENGINEERING (090000) > CIVIL ENGINEERING (090500)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > BUILDING (120200)
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering|
Past > Schools > School of Urban Development
|Copyright Owner:||Copyright 2009 John Wiley & Sons, Inc.|
|Deposited On:||04 Jan 2010 12:45|
|Last Modified:||01 Mar 2012 00:05|
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