The understanding of avatar design : various types and styles of avatars and the design considerations

Nam , Yong Hyun & Park, Ji Yong (2009) The understanding of avatar design : various types and styles of avatars and the design considerations. Illustration Forum, 18(1), pp. 91-102.


People have adopted various formats of media such as graphics, photo and text (nickname) in order to represent themselves when communicate with others online. Avatar is known as a visual form representing a user oneself and one's identity wished. Its form can vary from a two-dimensional model to a three-dimensional model, and can be visualised with various visual forms and styles. In general, two-dimensional images including an animated image are used in online forum communities and live chat software; while three-dimensional models are often used in computer games. Avatar design is often regarded as a graphic designer's visual image creation or a user's output based on one's personal preference, yet it often causes the avatar design having no consideration of its practical visual design and users' interactive communication experience aspects. This paper will review various types and styles of avatar and discuss about avatar design from visual design and online user experience perspectives. It aims to raise a design discourse in avatar design and build up a well-articulated set of design principles for effective avatar design.

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ID Code: 29594
Item Type: Journal Article
Refereed: Yes
Keywords: avatar, visual identity, visual representation
ISSN: 1738-1541
Divisions: Current > Schools > School of Teacher Education & Leadership
Current > QUT Faculties and Divisions > Faculty of Education
Copyright Owner: Copyright 2009 Korean Society of Illustration Research
Deposited On: 12 Jan 2010 00:49
Last Modified: 25 Mar 2013 08:10

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