Business model construction : the importance of regime of appropriability strategies
Muselli, Laure & Tywoniak, Stephane (2009) Business model construction : the importance of regime of appropriability strategies. In Solomon, George (Ed.) Proceedings of the 2009 Academy of Management Annual Meeting - Green Management Matters, Academy of Management, Chicago, Illinois.
To date, most theories of business models have theorized value capture assuming that appropriability regimes were exogenous and that the firm would face a unique, ideal-typical appropriability regime. This has led theory contributions to focus on governance structures to minimize transaction costs, to downplay the interdepencies between value capture and value creation, and to ignore revenue generation strategies. We propose a reconceptualization of business models value capture mechanisms that rely on assumptions of endogeneity and multiplicity of appropriability regimes. This new approach to business model construction highlights the interdependencies and trade-offs between value creation and value capture offered by different types and combinations of appropriability regimes. The theory is illustrated by the analysis of three cases of open source software business models
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|Item Type:||Conference Paper|
|Keywords:||Business Models, Regimes of Appropriability, Value Capture|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisation and Management Theory (150310)|
|Divisions:||Current > Research Centres > Australian Centre for Business Research|
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
|Deposited On:||15 Jan 2010 09:51|
|Last Modified:||05 Jan 2011 23:55|
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