The Google online marketing challenge : hands on teaching and learning
Neale, Larry, Murphy, Jamie, Hudson, Karen, & Hunter, Lee (2009) The Google online marketing challenge : hands on teaching and learning. Journal of Hospitality and Tourism Education, 21(1), pp. 44-47.
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| ID Code: | 29914 |
|---|---|
| Item Type: | Journal Article |
| Keywords: | Online Advertising, Adwords, Student Competition, Marketing, Assessment |
| ISSN: | 1096-3758 |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Copyright Owner: | Copyright 2009 International Council on Hotel, Restaurant and Institutional Education (C HRI E) |
| Deposited On: | 22 Jan 2010 10:19 |
| Last Modified: | 01 Mar 2012 00:04 |
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