The Google online marketing challenge : hands on teaching and learning

Neale, Larry, Murphy, Jamie, Hudson, Karen, & Hunter, Lee (2009) The Google online marketing challenge : hands on teaching and learning. Journal of Hospitality and Tourism Education, 21(1), pp. 44-47.

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ID Code: 29914
Item Type: Journal Article
Refereed: Yes
Keywords: Online Advertising, Adwords, Student Competition, Marketing, Assessment, HERN
ISSN: 1096-3758
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 International Council on Hotel, Restaurant and Institutional Education (C HRI E)
Deposited On: 22 Jan 2010 00:19
Last Modified: 29 Feb 2012 14:04

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