The Google online marketing challenge : hands on teaching and learning
Neale, Larry, Murphy, Jamie, Hudson, Karen, & Hunter, Lee (2009) The Google online marketing challenge : hands on teaching and learning. Journal of Hospitality and Tourism Education, 21(1), pp. 44-47.
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|Item Type:||Journal Article|
|Keywords:||Online Advertising, Adwords, Student Competition, Marketing, Assessment, HERN|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 International Council on Hotel, Restaurant and Institutional Education (C HRI E)|
|Deposited On:||22 Jan 2010 00:19|
|Last Modified:||29 Feb 2012 14:04|
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